Live drawing : how to get the most of it
Hiring a live illustrator to make sketches of your guests is a good thing to add to any occasion, because it combines entertainment with a unique gift. But there's more to it than just hiring a good artist...
BRAND ACTIVATION LUXEMBOURG
Anne Pichon Mis Plume Calligraphy
I'm Anne, an event illustrator, I live near Luxembourg, but have also worked in Paris, Brussels and Metz. And in this blog I'll give you some tips to get the most out of your live illustration event!
Setting your goal
Live illustration can be used for different purposes:
to get people to your store,
as an incentive to buy a new product
as a link with your best customers.
It's important to know how you want to use the illustrations. Will every person get one? Or is it meant as a special gift for the people who buy a certain product?
Inform your customers before the event
Letting your guests know before the event that there will be a live artist present can make all the difference. If you inform them upfront, this will spark their excitement about the event and can create a buzz. It may seem very logical to you, but I've noticed this is something that often gets overlooked. Use a digital newsletter, a special invite or social media. Just make sure to let them know that there will be a live illustrator capturing their portrait or outfit that day. It's a small effort and you event will benefit greatly from it.
Manage expectations
Letting your guests know before the event that there will be a live artist present can make all the difference. If you inform them upfront, this will spark their excitement about the event and can create a buzz. It may seem very logical to you, but I've noticed this is something that often gets overlooked. Use a digital newsletter, a special invite or social media. Just make sure to let them know that there will be a live illustrator capturing their portrait or outfit that day. It's a small effort and you event will benefit greatly from it.
Using the experience for more brand exposure
Letting your guests know before the event that there will be a live artist present can make all the difference. If you inform them upfront, this will spark their excitement about the event and can create a buzz. It may seem very logical to you, but I've noticed this is something that often gets overlooked. Use a digital newsletter, a special invite or social media. Just make sure to let them know that there will be a live illustrator capturing their portrait or outfit that day. It's a small effort and you event will benefit greatly from it.
By following these simple tips, you will make your live drawing event an exceptional experience and ensure a successful commercial return.